Los Angeles Clippers Rebrand

This is not just a rebrand project for the Los Angeles Clippers basketball team, but it's also a proposal for the future of NBA game experience. Basketball fans will be able to interact with stats from the game and experience every possession differently. My goal for this project is to allow basketball fans receive the most important information they need from a basketball game. With the idea of stats visualization, fans will immediately know how their favorite players are performing in the game. This is a student project from Art Center College of Design. 

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